WE ARE THE MISSING PIECE
Dear Local Leader:
McKenna Publishing is proud to launch its “We are the Missing Piece” campaign to coincide with the distribution of the 2013-2014 New Orleans BlackBook—the city’s most comprehensive directory of Black-owned businesses, professionals and service providers.
Along with our partners, Liberty Bank and Trust Co. and WBOK 1230 AM, we are asking African-American consumers in the New Orleans metropolitan area to commit to spending at least $50 a week with Black-owned businesses and/or service providers. Each month, the participant who spends the most money with Black-owned businesses (substantiated by receipts) will receive $100 along with the opportunity to win other prizes sponsored by local businesses. Consumers can turn their receipts from the previous month in to our offices at 2317 Esplanade Ave. from the 1st to the 7th of each month beginning January 2014.
Make no mistake, “We are the Missing Piece” is boldly designed to promote conscious consumerism within the local African-American community. There is no racist intent, it is about self-determination. We believe that many of the issues that confront our communities can be improved if Black consumers corralled their impressive buying power ($1.1 trillion nationally and $4.78 billion locally) and deliberately chose to patronize Black-owned businesses when and wherever possible. The puzzle is only complete when Black business owners, in turn, fortify the communities that support them by providing jobs, contributing resources to important efforts and supporting other Black-owned businesses.
We are asking you, a community leader, to share the details of this campaign with those in your sphere of influence (members of your organization, congregants at your place of worship, etc.) and encourage them to take part. We have included talking points for you to share with those under your trusted leadership.
It will take a purposeful effort, but not a difficult one. Think about it. Just $50 a week—it is the money many of us spend on gas, groceries or dining out. Instead of shopping, filling up your tank or stopping for lunch randomly, consciously choose Black-owned businesses so they can grow and expand their capacity to create more jobs and support our community in other ways. And don’t forget to turn to the latest New Orleans BlackBook as a resource to locate Black businesses, professionals and service providers of all types.
Remember, we—all of us together—are the missing piece! So please join us in this effort. For questions or to learn how you and your organization or business can become a “We are the Missing Piece” partner, call McKenna Publishing at 504-945-0772.